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Akosua Afriyie-Kumi on How to Build a Successful Ethical Fashion Brand
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Akosua Afriyie-Kumi on How to Build a Successful Ethical Fashion Brand

Ethical Fashion: Akosua Afriyie-Kumi

Welcome to the premiere of The Y Circus Podcast. In each episode, we introduce industry professionals and experts within the fields of fashion, architecture, and design who question business as usual and work towards positive change within the creative industries. Here they share their journeys, expertise, challenges, and motivations. The podcast kicks-off with African fashion designer Akosua Afriyie-Kumi who founded the ethical accessory label AAKS in Kumasi, Ghana.

Meet Akosua Afriyie-Kumi, fashion designer and entrepreneur from Kumasi, Ghana. Akosua is the founder of ethical accessory label A A K S producing beautifully woven raffia bags that are sold in renowned retail stores such as Urban Outfitters, Anthropologie and Bloomingdale’s. AAKS celebrates traditional weaving techniques done by women in the North of Ghana. The production creates sustainable jobs with fair living wages for a community of weavers from the North of Ghana. Since launching in September 2014, the ethical fashion brand known for its contemporary and colorful designs has already been featured in publications such as Vogue, The Guardian, CNN, or Business of Fashion. 


In this podcast, Akosua Afriyie-Kumi shares her entrepreneurial journey with all its ups and downs, how she deals with self-doubt, and why her strong family bond was so crucial to the success of her business. She also talks about Black Lives Matter and how the racial inequalities she encountered in the fashion industry motivated her to found her own fashion brand. 

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